Content writer
Key learnings
Making sure you are saying the right thing, to the right people, and are connecting with them at the right time is critical when it comes to content marketing. In this lesson, we’ll explore:
what audience segmentation is and how it can benefit a business
how to use audience segmentation to boost your content marketing efforts
some of the tools and systems available to help you segment your audience correctly
When it comes to producing great content, it’s useful to try and define your values with regards to the content you’re going to create. A simple way to do this is to generate a content mission statement. Complete the following: As a [insert business or brand description, e.g. ‘A local pet shop] we aim to provide [insert service, e.g. ‘top quality dog training toys and equipment] with [insert what makes you special, e.g. ‘with expert knowledge’] with a view to [insert the desired outcome for your customers, e.g. ‘to foster confidence in new pet owners’] Following this, your content mission statement could be something like: “As a local pet shop, we aim to provide expert content and quality dog training gear so that you can be the best pet owner you can be.”
Individual Achievement
Discuss a transition to a new role and how your specific skill set helped you adapt
Explain lessons you learned the hard way and offer advice for others in similar circumstance
Share your daily work routine and why you believe it has contributed to your success
Write about a mentor figure or brand you admire and why
Describe your thought process for approaching different tasks
Share an action plan for the future
Share a company secret – something that is unusual/unique – that contributed to success
Marketing Operations
Create a video tutorial on using a tool for a specific task
Review a new or popular tool
Explore plugins and explain how to create powerful combinations
Reveal an in-house tool and present a case study of why it works so well
Perform one task with a variety of tools and note the benefits/detractors of each
List
Rank your favorite tools, blogs, ads, etc
“Best of” lists
Gather content that shows the best examples of what people should be striving for
“Pros and Cons” lists
Curate useful content and compile successful “tactics and strategies” lists
List of quotes/personal mottos of important people in the industry
Helpful resources (articles, videos, books, etc)
Checklists for task completion
Explain something using gifs
“10 Commandments of” your industry
Movies relevant to your industry
TV shows relevant to your industry
Commonly used jargon in the industry
Keep a running list blog that you commonly update, like “Content Marketing Ideas”
How-To’s
Create a five-step process for daily tasks that those in the industry face
Ask leadership to comment on how to keep a business running smoothly
What skills it takes to succeed in the industry
Internal Operations
Examine communication styles and workflow around the office and turn into content about conquering internal objections/roadblocks
Find out what questions the account managers get asked most frequently
Write case studies on each department’s biggest accomplishments
Highlight employees
Highlight customers
Share your challenges
Industry Trends
Comment on a popular piece and support with more research or make a case against it
Introduce a new technique or strategy
Comment on a trend
Share tips and best practices
Share examples of bad practices/industry fails
Analyze breaking news/popular stories from your industry’s point of view
Interview someone important in the industry
Write the “anti-post” on why not to use a popular/support a new trend in the industry
Create a sense of urgency with a “What you need to know” post about a new trend
Share popular Podcasts in your industry
